Where do you draw the line at crudeness in ads? In an ever increasing ad market you do need to be different to stand out and survive but sometimes it can go a little too far. Especially when its for food.
Burger King has unveiled a new ad for its 7-inch-long burger and quite frankly, for me, it literally screams fellatio—from the “hot beef with creamy mayo” to the “open mouth of a wide-eyed blond.”
And the slogan—“It’ll BLOW your mind away”—is as subtle as a sledge hammer, and the fine print too is filled with heavy breathing. "Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER"
SERIOUSLY ???
It is the most overtly blow-jobby ad I've ever seen (with the girl scarily resembling a blow-up doll), the only thing this ad is missing, is the disclaimer that you'll actually get fewer blow-jobs if you eat these sandwiches.
I personally think it’s way over the line in its suggestiveness, but I’m not here to judge. I am only going to advise that they not make this a kids meal. Yes, and don’t put too much mayo on this sandwich because if that lady doesn't 'eat' it properly, mayo might get all over her face.
And also, since its is quite clear that size matters to some people, does Burger King even realize that Subway has footlong sandwiches? That’s like 12 inches, right?
But , jokes apart, I have to ask one last, but important question:
Will any heterosexual man ever want to eat the BK Super Seven Incher?
It’s almost like the ad is screaming, “Hey! Put 7 inches of meat in your mouth.” And it’s doing it in an overtly sexual way that does not have a clear target. Is this ad for men, women, or (god forbid) kids?
What are your thoughts?? Would you have it?
Have a Nice Day
Luv
Vish
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